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The online buying cycle has changed.
More people are consuming free content than ever before - but far fewer are jumping straight into premium programmes.
In this masterclass, you’ll discover what’s changed and how to adapt your marketing so it attracts people who are actually ready to invest.
This 50-minute training is for you if:
Polly Lavarello
Scaling Strategist
Hey! I'm a former Facebook ads agency owner who's generated millions for multi-six and seven-figure brands before transitioning to exclusively support wellness practitioners.
Over the past 4-5 years, I've worked with 1,000+ therapists, nutritionists, psychologists, and coaches to build systems that pre-qualify premium clients and fill programs more consistently.
Known for my grounded, no-BS approach and ability to explain marketing in everyday language (with a side serving of Dad jokes), I support high-achieving practitioners to build profitable businesses without burning out.
Discover why your current lead magnet brings in people who engage but don't buy, and the strategic shift that filters for premium readiness instead of just attracting numbers.
Learn why hiring separate people for positioning, copywriting, funnel building, and ads leaves you in no-man's-land with no clarity on what's actually broken, and what to do instead when you need all the pieces to work together.
Understand why there's too big a gap between your free content and your £2,000+ program in 2026's "trust recession" - and the missing piece that helps people say yes when trust takes longer to build.
Date: Wednesday, March 18th, 2026
Time: 1:00 PM GMT
Where: Live on Zoom (link sent immediately after registration)
Investment: Free
Replay: Available through March 31st for all registrants
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